Creativity

Introduction

Creativity in entrepreneurship may be defined as introduction of new products, entry in new markets, use of new means of production and distribution, identification of new and better sources of raw materials and other inputs.

Types of Creativity:

 Technical Creativity: It is also known as pure creativity. New technology or products are created or developed in this category of creativity.

 Non- Technical Creativity: Non- technical creativity is called process creativity under which new ideas related to entrepreneurial missions, styles of management, growth strategies, management systems and organizational structure are developed.

Organizational Actions To Enhance Creativity:

·         Develop an acceptance of change.

·         Encourage new ideas.

·         Exchange of information.

·         Tolerate failure.

·         Provide clear aims and liberty to achieve them.

·         Offer recognition.

Creative Process- Responsibility of Management:

Three steps are involved in the innovation process in an enterprise:

1) Generation of Idea

2) Idea Development

3) Implementation

Constituents of Creative Abilities:

Creativity is a cluster of qualities and abilities, such as:

 Fluency

 Flexibility

 Originality

 Problem Sensitivity