Consumer Behaviour

1. Introduction of Consumer Behaviour
2. Nature and Scope of CB
3. Importance of CB
4. Consumer decision making process
5. VALS-2 Segmentation
6. Motivation
7. Maslow's need hierarchy theory
8. McClellan APA theory
9. Murray's Theory of motivation
10. Personality
11. Theories of Personality
12. Self concept in consumer behaviour
13. Learning
14. Theories of Learning
15. Attitude and CB
16. Models of Attitude
17. Group Dynamics & Consumer Refrence Group
18. Family & Consumer Behaviour
19. Social Class
20. Culture in Consumer Behaviour
21. Opinion Leadership
22. Diffusion of Innovation
23. Consumer Decision Making Models
1. Nicosia Model
2. Howard-Sheth model
3. Seth Newman Gross Model