Business & Marketing Research

Table of contents

1. Research
2. Marketing Research
3. Scope & Objectives
4. Application of Marketing Research
5. Research Process
6. Types of Marketing Research
7. Secondary Data Research
8. Advantages & Disadvantages of Secondary Data
9. Evaluation of Secondary Data
10. Qualitative and Quantitative Research
11. Qualitative research in interviews and depth interview
12. Focus Group in Qualitative Research
13. Projective Techniques in Qualitative Research
14. Measurement and Scaling (Part 1)
15. Measurement and Scaling (Part 2)
16. Sampling Basics
17. Types of Sampling Techniques
18. Project Report format