Mobile Commerce
What is Mobile Commerce?
M-commerce
is defined as "The delivery of trusted transaction services over mobile
devices for the exchange of goods and services between consumers, merchants and
financial institutions".
You all know about the
eCommerce, which means you can buy things online without going to shop. So
eCommerce is become necessary for any business to get good sales over internet.
Now a days, mobile companies invented new smart phones day by day. So user can
get all the information online on their cellphones. These eCommerce companies
are targeted these smart phone users through mobile website and due to this
mobile website Mobile Commerce came in existence.
Advantages of
Mobile Commerce:
This mCommerce is beneficial for both type of businesses large
scale and small scale. The mobile users increase day by day, so through
mCommerce your business gets large and growing market place for wild range of
goods and services.
1. Cover wide distance : Mobile is the only technology which is now
become necessary for any person in social and business life than computers. So,
it is easy to reach users through mCommerce.
2.
Consumer deals : As more
users use mCommerce, there are lots of companies use mCommerce site to reach
them by giving different and better deals in comparison of their competitor.
3.
Savings : Companies
try to reach to the consumer directly through mCommerce, so users have no need
to go far to the store physically and at the end it saves user’s time and
money.
4.
Easy to use : There is
no need of skilled consumer. Buyers can have look thousands of items on their
cell phones and there is no need of online checkout process.
Disadvantages of
Mobile Commerce :
Every
invention has its own merits and demerits. It is applicable in this mCommerce
business also.
1. Smart phone limitation : Mobile has no big screen like desktop or
laptops, so sometimes users tired to navigate more and more to choose just one
item from thousands. It affects shopping rates.
2.
Habituate : Every
new technology has some problem at the starting phase. Here mCommerce is new
application, so sometimes people avoid to change which are rapidly change. As
they are habituate to buy products from eCommerce.
3.
Risk factor : Each
business has its own risk. Same Moblie commerce is the growing field and a lot
of investment in this field is become risky. Because technology change day by
day. Moreover, there less security in wireless network, so in data transfer
hacking chances are more.
4.
Connectivity : Moblie
commerce needs high speed connectivity of 3G. Otherwise it is become hectic for
user to go through entire product purchase process.
Business through
Moblie Commerce
You can use your exiting website for mobile commerce rather than
to develop from the scratch. So mCommerce sites are cheap in comparison.
Consumers are become adaptive to the new technology trend as per one survey held
in India.
Future of mCommerce :
No doubt mobile commerce needs some development in specific area
like secure transaction, better shopping experience and enhanced graphics.
Other than this mobile commerce opens new era of shopping.
Hey, checkout this helpful blog.I have learned a lot of good and informative stuff from your blog.Thank you so much for sharing this wonderful post. Keep posting such valuable contents.
ReplyDeleteWe are also into the Digital Marketing space.
Please visit our website by clicking the links given below.
Best Digital Marketing Training Course in Kolkata
Best Digital Marketing Training Centre in Kolkata
Best Digital Marketing Training Center in Kolkata
Best Digital Marketing Training Institute in Kolkata
Best SEO/Search Engine Optimization Training Centre in Kolkata
Best SEO/Search Engine Optimization Training Center in Kolkata
Best SEO/Search Engine Optimization Training Course in Kolkata
Best SEO/Search Engine Optimization Training Institute in Kolkata
Best Digital Marketing SEO Internship in Kolkata
Best Digital Marketing SEO Agency in Kolkata
Best Digital Marketing SEO Jobs in Kolkata
Digital Marketing Course Fees in Kolkata
Digital Marketing Course Online in Kolkata
Digital Marketing Expert Abuzar Shah Qureshi in Kolkata
Digital Marketing Expert in Kolkata
Best Digital Marketing Company in Kolkata
Best SEO Company in Kolkata
Best SEO Services in Kolkata
Digital Marketing Jobs for Fresher in Kolkata
Best SEO Jobs for Fresher in Kolkata