Branding Glossary( A - H) Part 1 April 30, 2018 A. Awareness The percentage of population or target market who are aware of the existence of a given brand or company. There are two...Read More
Concept of Brand April 30, 2018 Introduction The word “brand”, when used as a noun, can refer to a company name, a product name, or a unique identifier such as a logo...Read More