Decision making process
Intoduction Consumer behavior includes the processes and motives that drive consumer buying activities. Consumers typically make purchas...Read More
Targeting & Positioning in Marketing
Target Marketing In the next step, we decide to target one or more segments. Our choice should generally depend on several factors. ...Read More
Segmentation
Introduction Market segmentation is best known for its use in marketing: customer acquisition, retention, and migration to higher value;...Read More
Types of Marketing Risks
Investing time, money and resources in marketing is critical to the success of most companies. However, like other business investments, m...Read More
Risk Analysis
Introduction Risk Analysis is a process that helps you identify and manage potential problems that could undermine key business initiati...Read More
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