Brand identity and Brand image
Brand Identity Brand identity stems from an organization, i.e., an organization is responsible for creating a distinguished product wi...Read More
Brand Positioning
Brand positioning refers to “target consumer’s” reason to buy your brand in preference to others . It is ensures that all brand activity ...Read More
Management Decision Problem & Marketing Research Problem
Defining the problem is the most important step, because only when a problem has been clearly and accurately identified can a research ...Read More
Research Process
Steps involved in Research Process in Research Methodology However, the following order concerning various steps provides a useful proce...Read More
Research Design
A research design is a systematic approach that a researcher uses to conduct a scientific study. It is the overall synchronization of i...Read More
Data Collection Methods
Data collection is a process of collecting information from all the relevant sources to find answers to the research problem, test the hyp...Read More
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