Data Collection Methods
Data
collection is a process of collecting information from all the relevant sources
to find answers to the research problem, test the hypothesis and evaluate the
outcomes. Data collection methods can be divided into two categories: secondary
methods of data collection and primary methods of data collection.
Primary
Data Collection Methods
Primary
data collection methods can be divided into two groups: quantitative and
qualitative.
Quantitative
data collection methods are based in mathematical calculations
in various formats. Methods of quantitative data collection and analysis
include questionnaires with closed-ended questions, methods of correlation and
regression, mean, mode and median and others.
Quantitative
methods are cheaper to apply and they can be applied within shorter duration of
time compared to qualitative methods. Moreover, due to a high level of
standardisation of quantitative methods, it is easy to make comparisons of
findings.
Qualitative
research methods,
on the contrary, do not involve numbers or mathematical calculations.
Qualitative research is closely associated with words, sounds, feeling,
emotions, colours and other elements that are non-quantifiable.
Qualitative
studies aim to ensure greater level of depth of understanding and qualitative
data collection methods include interviews, questionnaires with open-ended
questions, focus groups, observation, game or role-playing, case studies etc.
Your
choice between quantitative or qualitative methods of data collection depends
on the area of your research and the nature of research aims and objectives.
Methods of Primary data collection
1. Registration: Registers and
licences are particularly valuable for complete enumeration, but are limited to
variables that change slowly, such as numbers of fishing vessels and their
characteristics.
2.
Questionnaires: Forms which are
completed and returned by respondents. An inexpensive method that is useful
where literacy rates are high and respondents are co-operative.
Questionnaires are also of
two types
Open Ended: Where answerer
has freedom to write answer as per his experience and knowledge.
Close Ended: Where answerer is
bound to give answer from the given objectives.
3.
Interviews: Forms which are
completed through an interview with the respondent. More expensive than
questionnaires, but they are better for more complex questions, low literacy or
less co-operation.
4.
Direct observations: Making direct
measurements is the most accurate method for many variables, such as catch, but
is often expensive. Many methods, such as observer programmes, are limited to
industrial fisheries.
Secondary
Data Collection Methods
Secondary data is a type of data that has
already been published in books, newspapers, magazines, journals, online
portals etc. There is an abundance of data available in these sources
about your research area in business studies, almost regardless
of the nature of the research area. Therefore, application of appropriate set of
criteria to select secondary data to be used in the study plays an important
role in terms of increasing the levels of research validity and reliability.
These
criteria include, but not limited to date of publication, credential of the
author, reliability of the source, quality of discussions, depth of analyses,
the extent of contribution of the text to the development of the research area
etc.
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