Howard-Sheth model of CB decision making
Howard-Sheth model is one of models that represent consumer behaviour on the market . It attempts to explain the rationality of ch...Read More
Nicosia Model of Consumer Behavior
Nicosia Model of Consumer Behavior was developed in 1966, by Professor Francesco M. Nicosia, an expert in consumer motivation and behavio...Read More
Diffusion of Innovation in Consumer Behaviour
Innovation An innovation is an idea, practice, or product, perceived to be new by an individual or a group .A product is said to be an i...Read More
Opinion Leadership
One of those people, who indulge in informal product related communication, usually provides information about a product or product catego...Read More
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