Models of Attitude
1. Tri-Component Model According to tri-component attitude model, attitudes consist of three major components, a cognitive component, an...Read More
Consumer Behavioral Learning Theories
There are various theories which are developed to explain the learning theories. The below are the major theories related to consumer beha...Read More
Perception and Perceptual Process
BASICS OF PERCEPTION AND MARKETING IMPLICATIONS Individuals act and recent on the basis of their perceptions, not on the basis of objec...Read More
Theories of Personality
We will discuss in this chapter the various theories of personality. 1. Trait Theory Traits are the featu...Read More
Subscribe to:
Posts
(
Atom
)
