Measurement & Scaling Techniques (Part 2)
Measurement scales The various types of scales used in marketing research fall into two broad categories: comparative and non compara...Read More
Measurement & Scaling Techniques (Part 1)
Introduction As we discussed earlier, the data consists of quantitative variables, like price, income, sales etc., and qualitative varia...Read More
Principles of designing
Media designers - those who create newspapers, magazines, web pages, advertising, and any other visual media image - operate with a basi...Read More
Advertising Layout
Introduction Advertising layout definition is the design or final arrangement of something that is laid out and waiting to be reproduced...Read More
Advertisement Copy
Introduction An Advertisement Copy is text and layout of a print, radio, or television media that aims at catching attention and holding...Read More
Unique Selling Proposition (USP)
Introduction A unique selling proposition is the defining factor or characteristic that sets a company apart from its competitors. Onl...Read More
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