Management Decision Problem & Marketing Research Problem
Defining the problem is the most important step, because only when a problem has been clearly and accurately identified can a research...Read More
How Advertising Works
How Advertising Works The debate on how advertising works is actually eight decade old. It started post world war-I when the packaged go...Read More
Planning Framework & Promotional Strategy
There are seven steps for the basic structure for marketing plan, campaign and/or creative brief. As the core elements, they can be adapt...Read More
Advertising Models
1. AIDA Model The acronym AIDA stands for Attention, Interest, Desire (or decision), Action, and it is one of the founding principl...Read More
Limitations of Marketing Research
Limitations of Marketing Research Following are the main limitations of Marketing Research: Marketing Research (MR) is not an ...Read More
Application of Marketing Research
1. Research on Markets: This includes market trends, market share and market potential. It is a study of the size, location, nature and ...Read More
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