Family Business
Introduction
A family
business is a commercial organization in which
decision-making is influenced by multiple generations of a family — related by
blood or marriage or adoption — who has both the ability to influence the
vision of the business and the willingness to use this ability to pursue
distinctive goals. They
are closely identified with the firm through leadership or ownership.
Owner-manager entrepreneurial firms are not considered to be family businesses
because they lack the multi-generational dimension and family influence that
create the unique dynamics and relationships of family businesses.
Family business is the oldest and most common
model of economic organization. The vast majority of businesses throughout the
world—from corner shops to multinational publicly listed organizations with
hundreds of thousands of employees—can be considered family businesses. Based on research of the Forbes 400 richest
Americans, 44% of the Forbes 400 member fortunes were derived by being a member
of or in association with a family business.
Some of the world's largest family-run
businesses are Walmart (United States), Samsung
Group (Korea) and Tata
Group & Reliance Industries (India).
One Man Wonder in Family Business
When the family business is basically owned and operated by one
person, that person usually does the necessary balancing automatically. For
example, the founder may decide the business needs to build a new plant and
take less money out of the business for a period so the business can accumulate
cash needed to expand. In making this decision, the founder is balancing his
personal interests (taking cash out) with the needs of the business
(expansion).
Ex. Reliance & Bajaj broken down into pieces, when new
generation came.
Conflicts Rising in Family Business
The interests of a family member may not be aligned with the
interest of the business. For example, if a family member wants to be president
but is not as competent as a non-family member, the personal interest of the
family member and the well being of the business may be in conflict.
The
interests of the entire family may not be balanced with the interests of their
business. For example, if a family needs its business to distribute funds for
living expenses and retirement but the business requires those to stay
competitive, the interests of the entire family and the business are not
aligned.
Emotional Challenge
The challenge faced by family businesses and
their stakeholders, is to recognize the issues that they face, understand how
to develop strategies to address them and more importantly, to create
narratives, or family stories that explain the emotional dimension of the
issues to the family.
The most intractable family business issues are
not the business problems the organization faces, but the emotional issues that
compound them. Many years of achievement through generations can be destroyed
by the next, if the family fails to address the psychological issues they face.
Most first generation owner/managers make the majority of the
decisions. When the second generation (sibling partnership) is in control, the
decision making becomes more consultative. When the larger third generation (cousin
consortium) is in control, the decision making becomes more consensual, the
family members often take a vote. In this manner, the decision making
throughout generations becomes more rational.
Success of Family Business
We've spent a lot of time studying why some
families stay financially successful over generations and others don't.
(Actually, most don't.) There are three reasons why families succeed.
- First, successful families see important changes in their industry and adapt by diversifying into new activities that can grow. Simply put, successful families are entrepreneurial.
- Second, families succeed because they invest in productive activities (including the development of the next generation), emphasize growing assets, and consume relatively little of their wealth. These families maintain a culture that encourages family members to create things of lasting value. It's not surprising that these families encourage entrepreneurs.
- Third, successful families remain reasonably united, keeping supportive members loyal to one another and to the family's mission. Over generations, as families become more diverse, it is likely that only a few relatives per generation will directly work in the business. Outside-the-business members might still support family philanthropic efforts or social activities, and sometimes that level of involvement is enough to maintain family unity.
Investing in family entrepreneurs has to be
done objectively based on the feasibility of their business plans, and also
fairly within the family. Even if some entrepreneurial projects don't succeed,
these investments will help you spot talent to keep your business growing. And
you are sending an important message: this family is committed to creating
value.
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