Family Business
Introduction A family business is a commercial organization in which decision-making is influenced by multiple generations of a ...Read More
SHETH-NEWMAN GROSS MODEL OF CONSUMPTION VALUES
According to this model, there are five consumption values influencing consumer choice behavior. These are functional, social, conditiona...Read More
Howard-Sheth model of CB decision making
Howard-Sheth model is one of models that represent consumer behaviour on the market . It attempts to explain the rationality of ch...Read More
Nicosia Model of Consumer Behavior
Nicosia Model of Consumer Behavior was developed in 1966, by Professor Francesco M. Nicosia, an expert in consumer motivation and behavio...Read More
Diffusion of Innovation in Consumer Behaviour
Innovation An innovation is an idea, practice, or product, perceived to be new by an individual or a group .A product is said to be an i...Read More
Opinion Leadership
One of those people, who indulge in informal product related communication, usually provides information about a product or product catego...Read More
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