Group Dynamics & Consumer Reference Groups
Meaning and Definition: Group dynamics means how individuals form groups, and how one persons purchasing influences the other individual...Read More
Models of Attitude
1. Tri-Component Model According to tri-component attitude model, attitudes consist of three major components, a cognitive component, an...Read More
Consumer Behavioral Learning Theories
There are various theories which are developed to explain the learning theories. The below are the major theories related to consumer beha...Read More
Perception and Perceptual Process
BASICS OF PERCEPTION AND MARKETING IMPLICATIONS Individuals act and recent on the basis of their perceptions, not on the basis of objec...Read More
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