Presentation and Execution of Advertisement
An advertising message can be presented or executed in numerous ways: Straight sell or factual message Scientific/technical eviden...Read More
Projective Techniques in Qualitative Research
Projective Techniques Qualitative studies often incorporate projective techniques. Projective techniques have roots in the psycho-dynami...Read More
Focus Group in Qualitative Research
Introduction Focus groups share many common features with less structured interviews, but there is more to them than merely collecting s...Read More
Qualitative Research and Interview tool
Qualitative research Qualitative research gathers rich data about experiences, motivations, beliefs and mental and social dynamics. It ...Read More
Qualitative and Quantitative Research
Qualitative Research Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, ...Read More
Brand Image
The impression in the consumers' mind of a brand's total personality (real and imaginary qualities and shortcomings). Brand image ...Read More
Creative Styles
Types of Advertising Appeals and Execution Styles — What Sells Being creative requires more than being funny. Targeting consumer needs...Read More
Creative Strategy
Definition: “Creative without strategy is called art; creative with strategy is called Advertising” - Jef I Richards Advertis...Read More
Selection of a Brand Endorser
How to select a suitable "star spokesperson"? A star is usually the spokesperson of multiple ads or categories. Therefore, you...Read More
Advertising Copy: Rational & Emotional approach
Advertising Copy Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospec...Read More
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