Opinion Leadership
One of those people, who indulge in informal product related communication, usually provides information about a product or product catego...Read More
Culture & Sub Culture in Consumer Behaviour
Cultural Factors affecting Consumer Behaviour Consumer behaviour deals with the study of buying behaviour of consumers. Consumer behav...Read More
Social class in consumer behaviour
Social Class The division of members of a society into a hierarchy of distinct status classes, so that members of each class have ei...Read More
Family Life cycle in Consumer Behaviour
ROLE DESCRIPTION Influencers Family member(s) who provide information to other members about a...Read More
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