Brand Personality
Definition: Brand Personality It is the set of “ human characteristics ” that the consumer can relate to with a particular brand name. I...Read More
Evaluation of Secondary Data
Because of the above mentioned disadvantages of secondary data, we will lead to evaluation of secondary data. Evaluation means the followi...Read More
Advantages & Disadvantages of Secondary Data
Advantages of Secondary data (a) It is economical. It saves efforts and expenses. (b) It is time saving. Researcher (c) It...Read More
Secondary Data Research
Introduction Secondary data Research is based on the data that have been already collected by and readily available from other sources. ...Read More
Associating feeling with brands
Historically, people have recognized six core emotions: happy, surprised, afraid, disgusted, angry, and sad. However, in 2014, the Insti...Read More
Positioning Strategy
Introduction Positioning strategies can be conceived and developed in a variety of ways. It can be derived from the object attributes, ...Read More
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