Perspective
What is Perspective? The perspective is the angle or direction in which a person looks at an object. In simple words, it is our point of...Read More
Service Blueprinting
Introduction The service blueprint is a technique originally used for service design and innovation, but has also found applications...Read More
Consumer Buying Behavior
Consumer behavior refers to the selection, acquisition and consumption of goods and services to meet their needs. There are different pro...Read More
Marketing Mix in Services
Service Marketing Mix – 7 P’s of marketing By Hitesh Bhasin July 29, 2017 The service marketing mix is also known as an extended m...Read More
Challenges & strategies for service marketing
It is a challenging task to manage a service or product industry. These challenges however are different and unique for each industry. Som...Read More
Service Quality Gap Model
SERVQUAL (service quality gap model) is a gap method in service quality measurement, a tool that can be used by Product Manager across all...Read More
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