BUSINESS SYSTEMS PLANNING (BSP)
BSP is a highly structured approach to enterprise analysis that focuses on data, the flow of data, and the data repositories, leading to t...Read More
ENDS/MEANS (E/M) ANALYSIS
Ends/means analysis was developed by Wetherbe and Davis at the MIS Research Center at the University of Minnesota. It can be used to deter...Read More
BUYGRID Model of Industrial Buying
In 1967, the Canadian, American and Israeli marketing researchers, Robinson, Faris and Wind, introduced the buygrid framework as a generic...Read More
Database Management System
Database is a collection of related data and data is a collection of facts and figures that can be processed to produce information. Mo...Read More
Industrial Marketing Environment
Industrial buyers and sellers operate in a dynamic environment. One constantly poises new opportunities and threats. The industrial mark...Read More
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