Professional Shiksha

Format and formulae for presentation of appeals (slice of life, testimonials, etc.) in advertising

The structure and formulas for presenting advertising appeals can vary depending on the specific type of appeal used. Below are some commonl...Read More

Hypothesis

Introduction A hypothesis is a statement that predicts a specific outcome in a study, providing a concrete description rather than a theoret...Read More

Project Report Format

Brand Loyalty

Brand Loyalty is a scenario where the consumer fears purchasing and consuming product from another brand which he does not trust. It is m...Read More

Brand identity and Brand image

Brand Identity Brand identity stems from an organization, i.e., an organization is responsible for creating a distinguished product wi...Read More

Brand Positioning

Brand positioning refers to “target consumer’s” reason to buy your brand in preference to others . It is ensures that all brand activity ...Read More

Brand

Brand Brands are different from products in a way that brands are “what the consumers buy”, while products are “what concern/companies ...Read More

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