Hypothesis April 04, 2019Introduction A hypothesis is a statement that predicts a specific outcome in a study, providing a concrete description rather than a theoret...Read More
Brand Loyalty March 18, 2019 Brand Loyalty is a scenario where the consumer fears purchasing and consuming product from another brand which he does not trust. It is m...Read More
Brand identity and Brand image March 18, 2019 Brand Identity Brand identity stems from an organization, i.e., an organization is responsible for creating a distinguished product wi...Read More
Brand Positioning March 18, 2019 Brand positioning refers to “target consumer’s” reason to buy your brand in preference to others . It is ensures that all brand activity ...Read More
Brand March 18, 2019 Brand Brands are different from products in a way that brands are “what the consumers buy”, while products are “what concern/companies ...Read More
Management Decision Problem & Marketing Research Problem February 25, 2019 Defining the problem is the most important step, because only when a problem has been clearly and accurately identified can a research ...Read More