Professional Shiksha

Brand Loyalty is a scenario where the consumer fears purchasing and consuming product from another brand which he does not trust. It is m...Read More

Brand identity and Brand image

Brand Identity Brand identity stems from an organization, i.e., an organization is responsible for creating a distinguished product wi...Read More

Brand positioning refers to “target consumer’s” reason to buy your brand in preference to others . It is ensures that all brand activity ...Read More

Brand Brands are different from products in a way that brands are “what the consumers buy”, while products are “what concern/companies ...Read More

Defining the problem is the most important step, because only when a problem has been clearly and accurately identified can a research ...Read More

Steps involved in Research Process in Research Methodology However, the following order concerning various steps provides a useful proce...Read More