Diffusion of Innovation in Consumer Behaviour
Innovation An innovation is an idea, practice, or product, perceived to be new by an individual or a group .A product is said to be an i...Read More
Opinion Leadership
One of those people, who indulge in informal product related communication, usually provides information about a product or product catego...Read More
Culture & Sub Culture in Consumer Behaviour
Cultural Factors affecting Consumer Behaviour Consumer behaviour deals with the study of buying behaviour of consumers. Consumer behav...Read More
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