Diffusion of Innovation in Consumer Behaviour
Innovation An innovation is an idea, practice, or product, perceived to be new by an individual or a group .A product is said to be an i...Read More
Opinion Leadership
One of those people, who indulge in informal product related communication, usually provides information about a product or product catego...Read More
Culture & Sub Culture in Consumer Behaviour
Cultural Factors affecting Consumer Behaviour Consumer behaviour deals with the study of buying behaviour of consumers. Consumer behav...Read More
Social class in consumer behaviour
Social Class The division of members of a society into a hierarchy of distinct status classes, so that members of each class have ei...Read More
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