Social class in consumer behaviour
Social Class The division of members of a society into a hierarchy of distinct status classes, so that members of each class have ei...Read More
Family Life cycle in Consumer Behaviour
ROLE DESCRIPTION Influencers Family member(s) who provide information to other members about a...Read More
Group Dynamics & Consumer Reference Groups
Meaning and Definition: Group dynamics means how individuals form groups, and how one persons purchasing influences the other individual...Read More
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