Perception and Perceptual Process
BASICS OF PERCEPTION AND MARKETING IMPLICATIONS Individuals act and recent on the basis of their perceptions, not on the basis of objec...Read More
Theories of Personality
We will discuss in this chapter the various theories of personality. 1. Trait Theory Traits are the featu...Read More
Personality
Introduction & Definition To understand a buyer needs and convert them into customers is the main purpose of the consumer behavior s...Read More
Managing Growth Strategies
Introduction Most small companies have plans to grow their business and increase sales and profits. However, there are certain methods c...Read More
Harvesting Strategies
Introduction Venture capitalists usually first learn about a potential new-company investment opportunity by reading its business plan. ...Read More
Business valuation approaches
Introduction Valuation of a new business is a critical task at the time of merger or acquisition of a new business. Three different a...Read More
Self Concept in consumer behaviour
Introduction Self concept is defined as the way, in which we think, our preferences, our beliefs, our attitudes, our opinions arranged i...Read More
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