Branding Glossary( A - H) Part 1
A. Awareness The percentage of population or target market who are aware of the existence of a given brand or company. There are two...Read More
Concept of Brand
Introduction The word “brand”, when used as a noun, can refer to a company name, a product name, or a unique identifier such as a logo...Read More
Types of Sampling techniques
Types of Sampling Techniques Research sampling is basically of two types: Probability Sampling (Random Sampling) 1. Simple ra...Read More
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