Factors affecting media selections
1. Nature of product: -Product to be advertised can be industrial product or consumer product. Such product advertised ...Read More
Measurement & Scaling Techniques (Part 2)
Measurement scales The various types of scales used in marketing research fall into two broad categories: comparative and non compara...Read More
Measurement & Scaling Techniques (Part 1)
Introduction As we discussed earlier, the data consists of quantitative variables, like price, income, sales etc., and qualitative varia...Read More
Subscribe to:
Posts
(
Atom
)
