Sampling basics
Population The word population is different when used in research compared with the way we think about a population under normal cir...Read More
Types of Sales Promotions
Sales promotions are activities that supplement a company’s advertising, public relations, and professional selling efforts. They create ...Read More
Sales promotion and its importance
Introduction of Sales promotion “Sales promotions may be defined as all the marketing and promotion activities, other than advertising, ...Read More
Marketing Budgeting decision
Introduction In this advertising world, every day we see many advertisements of different products or brands. Organizations invest heavi...Read More
Factors affecting media selections
1. Nature of product: -Product to be advertised can be industrial product or consumer product. Such product advertised ...Read More
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