Qualitative and Quantitative Research
Qualitative Research Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, ...Read More
Brand Image
The impression in the consumers' mind of a brand's total personality (real and imaginary qualities and shortcomings). Brand image ...Read More
Creative Styles
Types of Advertising Appeals and Execution Styles — What Sells Being creative requires more than being funny. Targeting consumer needs...Read More
Creative Strategy
Definition: “Creative without strategy is called art; creative with strategy is called Advertising” - Jef I Richards Advertis...Read More
Selection of a Brand Endorser
How to select a suitable "star spokesperson"? A star is usually the spokesperson of multiple ads or categories. Therefore, you...Read More
Advertising Copy: Rational & Emotional approach
Advertising Copy Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospec...Read More
Brand Personality
Definition: Brand Personality It is the set of “ human characteristics ” that the consumer can relate to with a particular brand name. I...Read More
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