Secondary Data Research March 21, 2018 Introduction Secondary data Research is based on the data that have been already collected by and readily available from other sources. ...Read More
Associating feeling with brands March 14, 2018 Historically, people have recognized six core emotions: happy, surprised, afraid, disgusted, angry, and sad. However, in 2014, the Insti...Read More
Positioning Strategy March 14, 2018 Introduction Positioning strategies can be conceived and developed in a variety of ways. It can be derived from the object attributes, ...Read More
RESEARCH STREAM ONE: FOCUS ON EXPOSURE, SALIENCE, AND FAMILIARITY March 14, 2018 Introduction of Exposure Advertising exposure is a presentation of an advertisement to the consumer. Advertisers--ranging from agencie...Read More
CENTRAL VERSUS PERIPHERAL ROUTES TO PERSUASION AND THE ELABORATION LIKELIHOOD MODEL March 14, 2018 In the preceding section on involvement, we said that considerable research has highlighted the crucial role played by involvement in de...Read More
Management Decision Problem & Marketing Research Problem March 13, 2018 Defining the problem is the most important step, because only when a problem has been clearly and accurately identified can a research...Read More
How Advertising Works March 13, 2018 How Advertising Works The debate on how advertising works is actually eight decade old. It started post world war-I when the packaged go...Read More