Advertising Models
1. AIDA Model The acronym AIDA stands for Attention, Interest, Desire (or decision), Action, and it is one of the founding principl...Read More
Limitations of Marketing Research
Limitations of Marketing Research Following are the main limitations of Marketing Research: Marketing Research (MR) is not an ...Read More
Application of Marketing Research
1. Research on Markets: This includes market trends, market share and market potential. It is a study of the size, location, nature and ...Read More
Types of Research
Types of research: There are different types of marketing research depending on the objectives that the research is designed to achieve ...Read More
Scope and Objectives of Marketing Research
Scope of Market Research: Market research covers the following items of study: 1. Size of the present and potential market. 2. Consu...Read More
Users of Marketing Research
The major users are: 1. Consumer: It goes without saying that, in any competitive environment, consumer is the King. In the final anal...Read More
Marketing Research
According to American Marketing Association , “Marketing Research is the function that links the consumer, customer and public to the ma...Read More
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