Scope and Objectives of Marketing Research
Scope of Market Research: Market research covers the following items of study: 1. Size of the present and potential market. 2. Consu...Read More
Users of Marketing Research
The major users are: 1. Consumer: It goes without saying that, in any competitive environment, consumer is the King. In the final anal...Read More
Marketing Research
According to American Marketing Association , “Marketing Research is the function that links the consumer, customer and public to the ma...Read More
Service Recovery & Empowerment
It refers to the actions by an organization in response to a service failure. Deviations in Services Quality can be engineered w...Read More
Relationship marketing
Introduction One of the most expensive and difficult tasks facing any business is acquiring new customers. Earning a potential customer...Read More
Value chain analysis and Competitive Advantage
Definition Value chain analysis (VCA) is a process where a firm identifies its primary and support activities that add value to its ...Read More
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