Marketing Research March 12, 2018 According to American Marketing Association , “Marketing Research is the function that links the consumer, customer and public to the ma...Read More
Service Recovery & Empowerment December 04, 2017 It refers to the actions by an organization in response to a service failure. Deviations in Services Quality can be engineered w...Read More
Relationship marketing December 04, 2017 Introduction One of the most expensive and difficult tasks facing any business is acquiring new customers. Earning a potential customer...Read More
Value chain analysis and Competitive Advantage December 04, 2017 Definition Value chain analysis (VCA) is a process where a firm identifies its primary and support activities that add value to its ...Read More
Loan Syndication & Consortium finance November 21, 2017 A rough idea about the concepts of Loan Syndication and Consortium is necessary. “A setup in which group of individuals or entities d...Read More