Value chain analysis and Competitive Advantage
Definition Value chain analysis (VCA) is a process where a firm identifies its primary and support activities that add value to its ...Read More
Loan Syndication & Consortium finance
A rough idea about the concepts of Loan Syndication and Consortium is necessary. “A setup in which group of individuals or entities d...Read More
Licensing Procedures in India
Import and Export Licensing Procedures in India India’s import and export system is governed by the Foreign Trade (Development & Reg...Read More
Decision making process
Intoduction Consumer behavior includes the processes and motives that drive consumer buying activities. Consumers typically make purchas...Read More
Targeting & Positioning in Marketing
Target Marketing In the next step, we decide to target one or more segments. Our choice should generally depend on several factors. ...Read More
Segmentation
Introduction Market segmentation is best known for its use in marketing: customer acquisition, retention, and migration to higher value;...Read More
Types of Marketing Risks
Investing time, money and resources in marketing is critical to the success of most companies. However, like other business investments, m...Read More
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