Segmentation
Introduction Market segmentation is best known for its use in marketing: customer acquisition, retention, and migration to higher value;...Read More
Types of Marketing Risks
Investing time, money and resources in marketing is critical to the success of most companies. However, like other business investments, m...Read More
Risk Analysis
Introduction Risk Analysis is a process that helps you identify and manage potential problems that could undermine key business initiati...Read More
Perspective
What is Perspective? The perspective is the angle or direction in which a person looks at an object. In simple words, it is our point of...Read More
Service Blueprinting
Introduction The service blueprint is a technique originally used for service design and innovation, but has also found applications...Read More
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