Consumer Buying Behavior
Consumer behavior refers to the selection, acquisition and consumption of goods and services to meet their needs. There are different pro...Read More
Marketing Mix in Services
Service Marketing Mix – 7 P’s of marketing By Hitesh Bhasin July 29, 2017 The service marketing mix is also known as an extended m...Read More
Challenges & strategies for service marketing
It is a challenging task to manage a service or product industry. These challenges however are different and unique for each industry. Som...Read More
Service Quality Gap Model
SERVQUAL (service quality gap model) is a gap method in service quality measurement, a tool that can be used by Product Manager across all...Read More
Web Browser
What is a Web Browser? A Web browser contains the basic software you need in order to find, retrieve, view, and send information over th...Read More
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