John Kao’s Model on Entrepreneurship
John Kao thinks you need to play on the job. "When people use the word play in a business context, it sounds kind of frivolous, b...Read More
Nature and Characteristics of Entrepreneurship
The main characteristics of entrepreneurship are given below: Economic Activity: Entrepreneurship is primarily an economic activity bec...Read More
Entrepreneurship
Defining entrepreneurship might seem simple, but it isn’t! There are about as many definitions of entrepreneurship. Everyone seems to have...Read More
Marketing Information System
Introduction: The Marketing Information System refers to the systematic collection, analysis, interpretation, storage and disseminatio...Read More
Marketing Intelligence System
Introduction A Market Intelligence system focuses on the systematic collection and processing of information from all the relevant...Read More
BUSINESS SYSTEMS PLANNING (BSP)
BSP is a highly structured approach to enterprise analysis that focuses on data, the flow of data, and the data repositories, leading to t...Read More
ENDS/MEANS (E/M) ANALYSIS
Ends/means analysis was developed by Wetherbe and Davis at the MIS Research Center at the University of Minnesota. It can be used to deter...Read More
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