BUYGRID Model of Industrial Buying
In 1967, the Canadian, American and Israeli marketing researchers, Robinson, Faris and Wind, introduced the buygrid framework as a generic...Read More
Database Management System
Database is a collection of related data and data is a collection of facts and figures that can be processed to produce information. Mo...Read More
Industrial Marketing Environment
Industrial buyers and sellers operate in a dynamic environment. One constantly poises new opportunities and threats. The industrial mark...Read More
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