Marketing Information System
Introduction: The Marketing Information System refers to the systematic collection, analysis, interpretation, storage and disseminatio...Read More
Marketing Intelligence System
Introduction A Market Intelligence system focuses on the systematic collection and processing of information from all the relevant...Read More
BUSINESS SYSTEMS PLANNING (BSP)
BSP is a highly structured approach to enterprise analysis that focuses on data, the flow of data, and the data repositories, leading to t...Read More
ENDS/MEANS (E/M) ANALYSIS
Ends/means analysis was developed by Wetherbe and Davis at the MIS Research Center at the University of Minnesota. It can be used to deter...Read More
BUYGRID Model of Industrial Buying
In 1967, the Canadian, American and Israeli marketing researchers, Robinson, Faris and Wind, introduced the buygrid framework as a generic...Read More
Database Management System
Database is a collection of related data and data is a collection of facts and figures that can be processed to produce information. Mo...Read More
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